It’s also a mindset that can help you achieve almost any goal.

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I tend to use negatives for motivation. If I have a speaking gig coming up, thinking about bombing in front of a big crowd motivates me to prepare more. If I’ve decided to ride a Gran Fondo, thinking about cracking on a long climb makes me train harder.
Like many people, I hate the idea of losing more than I love the idea of winning.
Hold that thought.
Source: How to Lose 3 Times as Much Weight in the Same Period of Time, Backed by Science | Inc.com